The Agentic Era and Beyond
Shaping the Future of AI-Driven Engineering
The era of AI as a simple coding assistant is over. We have entered a new phase where Artificial Intelligence is reshaping the entire Software Development Life Cycle (SDLC).
The software industry is in the middle of a once-in-a-generation shift. AI is no longer a feature you add. It is becoming a new layer of the engineering stack, changing how we think, design, build, ship, and operate software.
AI Heroes is the international conference on AI for developers, by developers. A place where builders compare notes, share battle-tested patterns, and shape what “AI-native engineering” really means.


Our Audience
Our Focus
Our Mission
AI Heroes is built for people who actually ship. Expect deep technical sessions and best practices you can debate, test, and take back to your team. You will leave with concrete moves for what you are building next.
We provide real-world experience, enterprise case studies, and ‘lessons learned’ patterns, and playbooks you can apply the next day.
We also tackle the human side of the shift: how teams evolve when agents join the delivery chain, how to upskill senior engineers, how product discovery changes in an AI-native world, and how to move fast without sacrificing craftsmanship.
A new format
Morning
Hands-on Workshop Sessions (Deep dive). Two ~90′ Workshops. Maximum capacity 30 people
€139, afternoon conference included.
Afternoon
Strategic Conference Program (Case histories & Vision). Four or five 30’/40′ sessions.
Only 30€, networking aperitif included.
Evening
Networking Aperitif & Community Building.
Included in all tickets.
Speakers
6 November Workshops announced

Building AI apps with the Google ecosystem
Marina Coelho – Developer Relations Engineers – Google
The way we build software has changed. Today, the most successful developers aren’t just writing code, they are orchestrating AI tools and agents to build better and faster. This hands-on session is a deep dive into this modern “Builder Stack”, where you will learn how to build with a variety of tools in the Google ecosystem.
Come to this session if you want to spend less time configuring and more time creating. We’ll guide you through a complete development lifecycle, from prototyping an idea, to generating a beautiful UI, building AI features, and integrating a secure, scalable backend.
Peter Friese
Peter is a Staff Developer Advocate on the Firebase at Google, helping developers build amazing experiences and high quality apps using Firebase and AI.
With a passion for empowering developers and fostering innovation, Peter works tirelessly with the Firebase team to make his vision of “cutting short the time to magic” a reality.
Peter is also the author of the book Asynchronous Programming with SwiftUI and Combine: Functional Programming to Build UIs on Apple Platforms and host of the YouTube show Firebase After Hours, in which he and his colleagues explore Firebase in a light-hearted and fun setting.
He has written code in BASIC, C, ObjectPascal, Java, Kotlin, Xtext, JavaScript, TypeScript, Objective-C, and a number of home-grown DSLs – but his all-time favourite is Swift.
Marina Coelho
Marina is a Developer Relations Engineer at Google, focused on building native Android apps. Her mission is to help developers excel in building and growing their apps using Firebase, GCP and our suite of AI tools! Before joining the Firebase team in 2022, Marina worked as a software engineer for 8 years, 5 of which were dedicated to Android app development. She loves all things Jetpack Compose, Firebase and AI!
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